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“Taste the feeling!”
The famous tagline of Coca-Cola, that has been ruling the internet for the past several days.
But have you heard of another famous tagline, ‘Taste the thunder’? Yes, that’s the tagline of Coca-Cola’s biggest competitor, Thumbs Up. But lately, the meme thunder on the internet is tasted by Coca-Cola!
Coca-Cola is the favourite beverage of many and parties are incomplete without it. Apart from being everyone’s go-to drink it also enjoys a great brand value which has been the talk of the town in recent days. But what if a mancan decrease its brand value?
Well, Cristiano Ronaldo can!
This man is the greatest of all times, loved by all! His lifestyle, personality and professional life is something that people are engrossed about.
Ronaldo always keeps his place booked in headlines, be it scoring the top goal in Euro history and now he has to left the Internet frenzy.
Recently during a press conference, he removed Coca-Cola bottles and asked for water. This spread like fire in the forest and was followed by a meme flood and hashtags trending all over social media.
Everyone knows that Ronaldo is a fitness enthusiast but his little gesture took social media by storm. Cristiano Ronaldo’s snub to Coca-Cola resulted in a $4 billion loss to the company. The global beverage suffered a giant loss of billions of dollars in the valuation of brands responding to the player’s gesture. A large number of people are joining the run of this new trend, #RonaldoCocaCola & #RonaldoCocaColaChallenge.
The company’s share price drop from $56.10 to $55.26. Almost immediately after Ronaldo’s gesture, there was a 1.6% dip. The market value of Coca-Cola went from $242 bn to $238 bn. Such a fall in the brand value of the biggie was taken by surprise.
UEFA has responded, they told the team that this obliges the contracts of tournaments sponsors but didn’t take any action or penalty from the players.
Considering the ongoing meme flood, Fevicol made a smart move and converted the controversy into a creative social media campaign.
The text of the post reads, “Na bottle hategi, na valuation ghategi” reiterating its promise of unmatched bonding.
Following this release, the internet is applauding the moment marketing move of Fevicol.
This Coca Cola and Ronaldo’s news continues making the Internet frenzy and people have a lot to debate about but Fevicol, Three Cheers!